Marketing planning for services /
| Κύριος συγγραφέας: | McDonald, Malcolm. |
|---|---|
| Άλλοι συγγραφείς: | Payne, Adrian. |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Oxford ;
Butterworth-Heinemann,
1996
|
| Σειρά: |
The Marketing series.
|
| Ταξινομικός αριθμός: |
658.8'02 McD |
| Θέματα: | |
| Ετικέτες: |
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| 001 | 1/20905 | ||
| 008 | 040219s1996 enk b 0 11 eng d | ||
| 020 | |a 0750630221 | ||
| 035 | |l 21507 | ||
| 040 | |a DLC |b GR-PeUP | ||
| 082 | 0 | 0 | |a 658.8'02 McD |
| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Marketing planning for services / |c McDonald Malcolm, Payne Adrian |
| 260 | |a Oxford ; |b Butterworth-Heinemann, |c 1996 | ||
| 300 | |a x, 364 p. : |b ill. ; |c 25 cm. | ||
| 490 | 1 | |a The Marketing series ; | |
| 500 | |a Includes index | ||
| 650 | 4 | |a Service industries |x Management. | |
| 650 | 4 | |a Service industries |x Planning. | |
| 700 | 1 | |a Payne, Adrian. | |
| 830 | |a The Marketing series. | ||
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