00803nam a22002411 4500 1/20905 040219s1996 enk b 0 11 eng d 0750630221 21507 DLC GR-PeUP 658.8'02 McD McDonald, Malcolm. Marketing planning for services / McDonald Malcolm, Payne Adrian Oxford ; Butterworth-Heinemann, 1996 x, 364 p. : ill. ; 25 cm. The Marketing series ; Includes index Service industries Management. Service industries Planning. Payne, Adrian. The Marketing series. INST UNIPILB MAIN 20040709 658.8'02 McD 00143410 00143410 LOAN 0 1 /webopac/covers/01/21507_0750630221.jpg