Contemporary strategy analysis : text and cases edition.
Brings together the text with an updated collection of 20+ case studies Introduces students to the core concepts and principles of strategy Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice Includes access to high quality case and author vid...
| Κύριος συγγραφέας: | Grant, Robert M., 1948- |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Hoboken :
John Wiley Inc,
2016.
|
| Έκδοση: | 9th ed. |
| Θέματα: | |
| Διαθέσιμο Online: |
http://patron.eb20.com/AccessTitle/ISBN/9781119126515 |
| Ετικέτες: |
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| LEADER | 02285nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1/47104 | ||
| 008 | 170327s2016 xxu 00110 eng | ||
| 020 | |a 9781119120841 (print) | ||
| 020 | |a 9781119126515 (electronic bk.) | ||
| 035 | |l 50083 | ||
| 040 | |a AU-PeEL |c AU-PeEL |d AU-PeEL |d GR-PeUP | ||
| 100 | 1 | |a Grant, Robert M., |d 1948- | |
| 245 | 1 | 0 | |a Contemporary strategy analysis : |b text and cases edition. |h [electronic resource]. |
| 250 | |a 9th ed. | ||
| 260 | 0 | |a Hoboken : |b John Wiley Inc, |c 2016. | |
| 300 | |a 776 p. | ||
| 505 | 0 | |a Cover; Title Page; Copyright Page; Dedication; Brief Contents; Contents; Preface to Ninth Edition; PART I INTRODUCTION; 1 The Concept of Strategy; Introduction and Objectives; The Role of Strategy in Success; The Basic Framework for Strategy Analysis; A Brief History of Business Strategy; Strategy Today; How Is Strategy Made? The Strategy Process; Strategic Management of Not-For-Profit Organizations; Summary; Self-Study Questions; Notes; PART II THE TOOLS OF STRATEGY ANALYSIS; 2 Goals, Values, and Performance; Introduction and Objectives; Strategy as a Quest for Value | |
| 505 | 8 | |a Putting Performance Analysis into PracticeBeyond Profit: Values and Corporate Social Responsibility; Beyond Profit: Strategy and Real Options; Summary; Self-Study Questions; Notes; 3 Industry Analysis: The Fundamentals; Introduction and Objectives; From Environmental Analysis to Industry Analysis; Analyzing Industry Attractiveness; Applying Industry Analysis | |
| 520 | 0 | |a Brings together the text with an updated collection of 20+ case studies Introduces students to the core concepts and principles of strategy Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice Includes access to high quality case and author video clips | |
| 533 | |a Electronic reproduction. |n Available via World Wide Web. | ||
| 650 | 4 | |a Business planning. | |
| 650 | 4 | |a Leadership. | |
| 650 | 4 | |a Strategic planning. | |
| 655 | 4 | |a Electronic books. | |
| 852 | |a INST |b UNIPILB |c EBOOKS |e 20170327 |p 00b50083 |q 00b50083 |t ONLINE |y 0 | ||
| 856 | 4 | 0 | |u http://patron.eb20.com/AccessTitle/ISBN/9781119126515 |
| 856 | 4 | |d /webopac/covers/03/50083_9781119120841.jpg |z (print) | |
| 856 | 4 | |d /webopac/covers/03/50083_9781119126515.jpg |z (electronic bk.) | |