00711cam a22002171 4500 1/9801 030527s1980 enk 0 11 eng d 0675081599 10136 DLC GR-PeUP 658.8 RU Runyon, Kenneth E. Consumer behavior and the practice of marketing / Kenneth E. Runyon 2nd ed. Columbus : C. E. Merrill Pub. Co., 1980 xv, 486 p. : ill. ; 26 cm. Includes bibliographical references and indexes Consumers. Motivation research (Marketing) Marketing research. INST UNIPILB MAIN 20040719 658.8 RU 00112296 00112296 LOAN 0 1