00810nam a2200229 i 4500 1/9505 790403s1979 ohua b 00110 eng 053819510X 9833 DLC GR-PeUP 658.8'02 OD O'Dell, William F. Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. 2d ed. Cincinnati : South-Western Pub. Co., c1979. vi, 362 p. : ill. ; 24 cm. Includes bibliographies and index. Marketing Decision making. Marketing Decision making Case studies. Ruppel, Andrew C. Trent, Robert H. INST UNIPILB MAIN 20040709 658.8'02 OD 00109733 00109733 LOAN 0 1