00631nam a2200193 i 4500 1/9219 750627s1975 enka b 00110 eng 0435825186 9541 DLC GR-PeUP 659.1 LA Langholz, Leymore, Varda. Hidden myth : structure & symbolism in advertising / Varda Langholz Leymore. London : Heinemann Educational, 1975. xi, 208 p. : ill. ; 23 cm. Bibliography: p. 191-199. Includes indexes. Advertising. INST UNIPILB MAIN 20040709 659.1 LA 00108643 00108643 LOAN 0 1