Management of service operations : text, cases, and readings - Sasser, Earl W.; Olsen, Richard Paul.; Wyckoff, Daryl D.; Harvard University. Graduate School of Business Administration (Boston : Allyn and Bacon, 1978)
Based on case studies developed at the Harvard Business School.
Περιέχει βιβλιογραφία και ευρετήριο.
Keywords: Service industries -- United States -- Management -- Case studies