<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00744nam a2200229 i 4500</leader>
  <controlfield tag="001">1/8971</controlfield>
  <controlfield tag="008">760319s1976    ohua     b    00110 eng  </controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">0882440977</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="l">9293</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="b">GR-PeUP</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
   <subfield code="a">658.8 HU</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Hunt, Shelby D.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Marketing theory :</subfield>
   <subfield code="b">conceptual foundations of research in marketing /</subfield>
   <subfield code="c">by Shelby D. Hunt.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Columbus, Ohio :</subfield>
   <subfield code="b">Grid,</subfield>
   <subfield code="c">c1976.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">152 p. :</subfield>
   <subfield code="b">diagrs. ;</subfield>
   <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
   <subfield code="a">Grid series in marketing ;</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Bibliography: p. [139]-146.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Includes indexes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
   <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
   <subfield code="a">Marketing research.</subfield>
  </datafield>
  <datafield tag="830" ind1=" " ind2=" ">
   <subfield code="a">Grid series in marketing.</subfield>
  </datafield>
  <datafield tag="852" ind1=" " ind2=" ">
   <subfield code="a">INST</subfield>
   <subfield code="b">UNIPILB</subfield>
   <subfield code="c">MAIN</subfield>
   <subfield code="e">20040709</subfield>
   <subfield code="h">658.8 HU</subfield>
   <subfield code="p">00110907</subfield>
   <subfield code="q">00110907</subfield>
   <subfield code="t">LOAN</subfield>
   <subfield code="y">0</subfield>
   <subfield code="4">1</subfield>
  </datafield>
 </record>
</collection>
