00746nam a2200217 i 4500 1/8949 780914s1978 caua b 00110 eng 0805341021 9271 DLC GR-PeUP 658.8 HI Hisrich, Robert D. Marketing a new product : its planning, development, and control / Robert D. Hisrich, Michael P. Peters. Menlo Park, Calif. : Benjamin/Cummings Pub. Co., c1978. ix, 358 p. : ill. ; 25 cm. Includes bibliographies and indexes. New products. Product management. Marketing. Peters, Michael P. INST UNIPILB MAIN 20040709 658.8 HI 00110465 00110465 LOAN 0 1