00742nam a2200205 a 4500 1/8282 780519s1978 txua 00110 eng 0256020817 8600 DLC GR-PeUP 658.8 BE Bernhardt, Kenneth L., 1944- Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. Dallas : Business Publications, 1978. xv, 570 σ. : εικ. ; 24 εκ. Περιέχει ευρετήριο. Marketing Management Case studies. Marketing Decision making Case studies. Kinnear, Thomas C., 1943- INST UNIPILB MAIN 20040709 658.8 BE 00107532 00107532 LOAN 0 1