00838nam a2200229 a 4500 1/6734 780920s1979 nyua b 00110 eng 0070387532 7031 DLC GR-PeUP 658.8'34 LO Loudon, David L. Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. New York : McGraw-Hill, c1979. xi, 545 σ. : εικ. ; 25 εκ. McGraw-Hill Series in Marketing ; Περιέχει βιβλιογραφία και ευρετήριο. Consumers. Consumer behavior Case studies. Della Bitta, Albert J. McGraw-Hill Series in Marketing. INST UNIPILB MAIN 20040709 658.8'34 LO 00115688 00115688 LOAN 0 1