00602nam a2200181 i 4500 1/6666 750701s1976 nyua b 00110 eng 0070163022 6963 DLC GR-PeUP 658.8 DE DeLozier, Wayne M. The marketing communications process / M. Wayne DeLozier. New York : McGraw-Hill, c1976. xii, 324 p. : ill. ; 24 cm. Includes bibliographical references and indexes. Communication in marketing. INST UNIPILB MAIN 20040709 658.8 DE 00112034 00112034 LOAN 0 1