01939cam a2200241 a 4500 1/55297 220715s2010 enka b 001 0 eng 9780470747100 DLC GR-PeUP 658.4012 GRA 22 Grant, Robert M., 1948- Contemporary strategy analysis / Robert M. Grant. 7th ed. Hoboken, NJ : John Wiley & Sons, 2010. xv, 499 σ. : εικ. ; 25 εκ. Περιέχει βιβλιογραφία και ευρετήριο. The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management. Strategic planning. Στρατηγικός σχεδιασμός. INST UNIPILB MAIN 20220715 658.4012 GRA 00187648 00187648 LOAN 0 1 Publisher description http://www.loc.gov/catdir/enhancements/fy0917/2009025382-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0917/2009025382-t.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018740740&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis