007477am a20002059a 4500 1/52349 210610s1991 pa 001 r 0887305199 658.8 MOO Moore, Geoffrey A., 1946- Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore. New York : HarperBusiness, 1991. 223 p. : ill. ; 24 cm Includes index. High technology industries. Βιομηχανίες υπηρεσιών Μάρκετινγκ. Marketing. Εμπόριο. INST UNIPILB MAIN 20210610 658.8 MOO 00183039 00183039 LOAN 0 1 ELI 1