03923nam a2200301 a 4500 1/47536 171103s2014 enk b 001 0 eng 9781292002545 50521 DLC GR-PeUP 658.4'012 EXP Exploring strategy : text and cases / Gerry Johnson, Richard Whittington...[et.al.]. 10η έκδοση. Harlow, England : Pearson, 2014. xxxii, 783 σ. : διαγρ., πίν., εικ. ; 26 εκ. Περιεχόμενα: Chapter 1. Introducing strategy-Part I THE STRATEGIC POSITION, Introduction to Part I - Chapter 2. The environment - Chapter 3. Strategic capabilities - Chapter 4. Strategic purpose - Chapter 5. Culture and strategy Commentary on Part I. The Strategic Position. Part II STRATEGIC CHOICES Introduction to Part II - Chapter 6. Business strategy - Chapter 7. Corporate strategy and diversification - Chapter 8. International strategy - Chapter 9. Innovation and entrepreneurship - Chapter 10. Mergers, acquisitions and alliances Commentary on Part II Strategic Choices. Part III STRATEGY IN ACTION Introduction to Part III - Chapter 11. Evaluating strategies - Chapter 12. Strategy development processes - Chapter 13. Organising for success - Chapter 14. Leading strategic change - Chapter 15. The practice of strategy Commentary on Part III Strategy in Action CASE STUDIES The LEGO Group: adopting a strategic approach The global pharmaceutical industry: in the land of shrinking giants Vodafone: developing communications strategy in the UK market Global forces and the Western European brewing industry A source of cheap energy or a source of problems - the potential benefits and costs of shale gas H&M in fast fashion: continued success? The Formula 1 constructors: capabilities for success Integration of a Corporate Social Responsibility programme in Coloplast Manchester United FC: still successful despite new threats Pierre Fabre: culture and the challenges of internationalisation Adnams - a living company Ryanair: the low fares airline - future directions? Marks and Spencer: is this as good as it gets? Hotel du Vin: strategic entrepreneurship and innovative continuity in the boutique hotel sector Going for growth: Teva's global strategy CRH plc: dimensions of successful corporate strategy SABMiller: from strength to strength The internationalisation of Tesco - new frontiers and new problems Gridsum and the Microsoft partner ecosystem: engaging in China and beyond? Severstal: growth strategies in a Russian steel company FeedHenry - innovating in the cloud Flight Centre Limited Strategic leadership and innovation at Apple, Inc. The acquisition of Cadbury PLC by Kraft Foods, 2010 Gazprom and NIS: the oil and gas industry in Serbia International HIV/AIDS Alliance (B): a strategy for 2020 The Mexican narco-trafficking problem Dancing with the mouse: a strategic metamorphosis at Ocean Park, Hong Kong GMB: strategic leadership in a trade union Academies and Free Schools Paul Polman and the revitalisation of Unilever LEAX: managing growth in a volatile world Changing tracks at Babcock Rail In the boardroom at HomeCo QR National - Aurizon Glossary Index of names General index Acknowledgements. Περιέχει βιβλιογραφία και ευρετήριο. Management. Management Theory. Business strategy. Στρατηγικός σχεδιασμός. Strategic management. Στρατηγικός σχεδιασμός Διαχείριση. Επιχείρηση Διοίκηση και οργάνωση. Johnson, Gerry. Scholes, Kevan. INST UNIPILB MAIN 20171103 658.4'012 EXP 00178545 00178545 LOAN 0 1 /webopac/covers/03/50521_9781292002545.jpg