01470nam a22002171 4500 1/46675 160929t1970 nyu bi 00110 eng d 070088381 49654 DLC GR-PeUP 658.8 ΗΑΝ Handbook of modern marketing / Victor P. Buell editor-in-chief ; Carl Heyel coordinating editor. New York : McGraw-Hill, c1970. 1 τ. (αρίθμηση σελίδων ποικίλλει) : εικ., πίν., διαγρ. ; 23 εκ. Κεφάλαια :The modern concept of marketing - Identification and classification of markets - Planning the product line - Efficient distribution of products and services - Pricing products and services - Marketing research in the modern company - Planning the marketing program - Organization and staffing - Controlling marketing operations - Marketing management - The marketing mix - Selling and sales management - Market communications - Customer services - Financing marketing operations - Packaging - Ethical and legal aspects of marketing - Application of the sciences to marketing - Specialty marketing - International marketing. Περιέχει βιβλιογραφίες και ευρετήριο. Μάρκετινγκ. Marketing. Buell, Victor P. Heyel, Carl. INST UNIPILB MAIN 20160929 658.8 ΗΑΝ 00176196 00176196 LOAN 0 1