Παραπομπή APA

Narver, J. C., & Savitt, R. (1971). Conceptual readings in the marketing economy. New York: Holt, Rinehart and Winston.

Παραπομπή Chicago Style

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy. New York: Holt, Rinehart and Winston, 1971.

Παραπομπή MLA

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy. New York: Holt, Rinehart and Winston, 1971.

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