03101nam a2200337 a 4500 1/45364 140826s2006 ne 001 0 eng 0080455735 (electronic bk.) 9780080455730 (electronic bk.) 9780125662512 0125662513 48324 N$T eng N$T YDXCP OCLCQ UAB UBY MERUC ZCU UMI CEF E7B OCLCQ IDEBK OCLCQ DEBSZ DEBBG OCLCQ OPELS OKU B24X7 OCLCQ TEFOD OCLCF OCLCQ GR-PeUP Pruitt, John. The persona lifecycle [electronic resource] : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin. Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, c2006. 1 online resource (xvii, 724 p.) : ill. (chiefly col.) The Morgan Kaufmann series in interactive technologies Includes bibliographical references (p. 693-705) and indexes. The next frontier for user-centered design : making user representations more usable -- The persona lifecycle : a framework for the persona approach -- Phase 1: Family planning (planning a persona effort) -- Phase 2: Conception & gestation (creating personas) -- Phase 3: Birth & maturation (launching and communicating personas) -- Phase 4: Adulthood (using personas) -- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) -- Contributed chapters: Users, roles and personas / by Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by Tamara Adlin & Holly Jamesen -- Marketing versus design personas / by Bob Barlow-Busch -- Why personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image release form. "The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description p. Product management. New products. Research, Industrial. Electronic books. Adlin, Tamara. Morgan Kaufmann series in interactive technologies. INST UNIPILB EBOOKS 20140826 00b48324 00b48324 ONLINE 0 http://www.sciencedirect.com/science/book/9780125662512 /webopac/covers/03/48324_0080455735.jpg (electronic bk.) /webopac/covers/03/48324_9780080455730.jpg (electronic bk.)