01021cam a2200253 a 4500 1/43980 131031s2013 enka b 001 0 eng 9781118249321 46912 DLC DLC GR-PeUP 658.8΄3 McD McDaniel, Carl D. Marketing research essentials / Carl McDaniel, Roger Gates. 5η έκδ. Hoboken, NJ : John Wiley, 2013. xxiv, 452 σ. : εικ. ; 26 εκ. Copyright 2013, 2009, 2007, 2005. Περιέχει βιβλιογραφία και ευρετήριο. Marketing research. Gates, Roger H., 1942- INST UNIPILB MAIN 20131031 658.8΄3 McD 00169771 00169771 LOAN 0 1 Table of contents only http://www.loc.gov/catdir/toc/fy055/2004065933.html Publisher description http://www.loc.gov/catdir/enhancements/fy0619/2004065933-d.html /webopac/covers/03/46912_9781118249321.jpg