Record label marketing - Hutchison, Thomas W. (Thomas William).; Macy, Amy.; Allen, Paul. (Burlington, MA : Focal Press, 2010)
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
Περιέχει βιβλιογραφία και ευρετήριο.
Keywords: Music trade; Sound recordings -- Marketing; Sound recording industry