Wiley International Encyclopedia of Marketing - Griffith, David A.; Bello, Daniel C. (Chichester, West Sussex : Wiley, 2011)
Τ. 1. Marketing strategy -- T. 2. Marketing research -- T. 3. Consumer behavior -- T. 4. Advertising and integrated communication -- T. 5. Product innovation and management -- T. 6. International marketing -- T. 7. Cumulative index.
Περιέχει βιβλιογραφία και ευρετήριο.
Keywords: Export marketing; International business enterprises; Export marketing -- Management; International marketing; Product management; Advertising; Consumer behavior; Consumer behavior -- Marketing management; Marketing research -- Management