01194cam a2200301 a 4500 1/41919 111201s2010 enka b 001 0 eng 9780470614150 0470614153 44718 DLC DLC GR-PeUP 658.8΄72 AAK Aaker, Jennifer Lynn. The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith ; with Carlye Adler. San Francisco : Jossey-Bass, c2010. xxv, 211 σ. : εικ. ; 22 εκ. Περιέχει βιβλιογραφία και ευρετήριο. Internet marketing Political aspects. Social media Political aspects. Internet Social aspects. Social entrepreneurship. Social responsibility of business. Social change. Smith, Andy, 1968- Adler, Carlye. INST UNIPILB MAIN 20111201 658.8΄72 AAK 00164016 00164016 NOLOAN 23 1 /webopac/covers/02/44718_9780470614150.jpg /webopac/covers/02/44718_0470614153.jpg