The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change - Aaker, Jennifer Lynn.; Smith, Andy, 1968-; Adler, Carlye (San Francisco : Jossey-Bass, 2010)
Περιέχει βιβλιογραφία και ευρετήριο.
Keywords: Internet marketing -- Political aspects; Social media -- Political aspects; Internet -- Social aspects; Social entrepreneurship; Social responsibility of business; Social change