00895nam a2200229 i 4500 1/3959 741218s1975 njua b 00110 eng 0130159743 4199 DLC GR-PeUP 659.1 AA Aaker, David A. Advertising management / David A. Aaker, John G. Myers. Englewood Cliffs, N.J. : Prentice-Hall, [1975]. xvi, 612 σ. : εικ. ; 24 εκ. Prentice-Hall international series in management ; Περιέχει βιβλιογραφία και ευρετήριο. Advertising Management. Myers, John G. Prentice-Hall international series in management. INST UNIPILB MAIN 20040709 659.1 AA 00104096 00104096 LOAN 0 1 INST UNIPILB MAIN 20040709 659.1 AA 00106294 00106294 LOAN 0 2