00745nam a2200193 a 4500 1/36948 090223s1950 nyua 00110 eng 39542 DLC GR-PeUP 659.10115 LUC Lucas, Darrell Blaine 1902-1995. Advertising psychology and research : an introductory book / by Darrell Blaine Lucas and Steuart Henderson Britt New York : McGraw-Hill, c1950. xi, 765 σ. : εικ. ; 23 εκ. Περιέχει ευρετήριο. Advertising. Advertising Psychological aspects. Britt, Steuart Henderson 1907-1979. INST UNIPILB MAIN 20090223 659.10115 LUC 00157856 00157856 LOAN 0 1