01070nam a2200229 a 4500 1/36883 090219s2004 ctu 000 0 eng d 9780762311599 39477 GR-PeUP eng Managing product innovation [electronic resource] / edited by Arch G. Woodside. Greenwich, Conn. : JAI Press, c2004. Ένα html e-book. Advances in business marketing, 0894-5969 ; Ηλεκτρονικό βιβλίο Τρόπος πρόσβασης μέσω διαδικτύου. New products Management. Management. Woodside, Arch G. Advances in business marketing ; 13. INST UNIPILB EBOOKS 20100622 00b39477 00b39477 ONLINE 0 http://www.sciencedirect.com/science?_ob=PublicationURL&_tockey=%23TOC%2313051%232004%23999869999%23560712%23FLA%23&_cdi=13051&_pubType=BS&_auth=y&_acct=C000061474&_version=1&_urlVersion=0&_userid=3828026&md5=5443c8f5c44f188b8fc2ee6b414b739c