01131cam a2200193 a 4500 1/36710 090212s2006 enka b 001 0 eng d 0471743151 (cloth) 39298 DLC GR-PeUP 658.8΄343 LOY Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham [et al.]. Hoboken, N.J. : John Wiley & Sons, c2006. xvii, 254 σ. : εικ. ; 24 εκ. Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty. Customer loyalty. Keiningham, Timothy L. INST UNIPILB MAIN 20090212 658.8΄343 LOY 00157655 00157655 LOAN 4 20171009 1 /webopac/covers/02/39298_0471743151.jpg (cloth)