01576cam a2200229 a 4500 1/36708 090212s2002 enka b 001 0 eng d 1578513359 (alk. paper) 39296 DLC GR-PeUP 658.4΄063 MAS Mason, Heidi, 1952- The venture imperative : a new model for corporate innovation / Heidi Mason, Tim Rohner. Boston, Mass. : Harvard Business School Press, c2002. xiv, 358 σ. : εικ. ; 25 εκ. Περιέχει βιβλιογραφία (σ. 341-344) και ευρετήριο. Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value. Venture capital. Technological innovations Finance. Rohner, Tim, 1961- INST UNIPILB MAIN 20090212 658.4΄063 MAS 00157641 00157641 LOAN 4 20171009 1 /webopac/covers/02/39296_1578513359.jpg (alk. paper)