Wheeler, F. C., King, R. N., Arnold, P., Bader. Louis., & Falk, A. T. (1937). The technique of marketing research. New York: McGraw-Hill Book Co..

Wheeler, Ferdinand C., Robert N. King, Pauline Arnold, Bader. Louis, and Alfred T. Falk. The Technique of Marketing Research. New York: McGraw-Hill Book Co., 1937.

Wheeler, Ferdinand C., et al. The Technique of Marketing Research. New York: McGraw-Hill Book Co., 1937.