01390nam a2200265 a 4500 1/35515 081001s2007 enka b 001 0 eng d 9781422103210 (hardcover : alk. paper) 1422103218 38030 DLC GR-PeUP 658.4΄012 SCH Schmitt, Bernd. Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt. Boston, Mass. : Harvard Business School Press, c2007. xi, 177 σ. : εικ. ; 25 εκ. Περιέχει βιβλιογραφία και ευρετήριο. Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus. Creative ability in business. Strategic planning. Success in business. Organizational effectiveness. INST UNIPILB MAIN 20081001 658.4΄012 SCH 00156357 00156357 LOAN 0 1 /webopac/covers/02/38030_9781422103210.jpg (hardcover : alk. paper) /webopac/covers/02/38030_1422103218.jpg