01072nam a2200265 a 4500 1/33752 071106s1994 enka 000 0 eng 0130971308 (pbk.) 36183 DLC GR-PeUP 658.5 VAN Vandermerwe, Sandra. Competing through services : strategy and implementation : cases and text / Sandra Vandermerwe and Christopher Lovelock with Marika Taishoff. New York : Prentice Hall, 1994. xxviii, 452 σ. : εικ. ; 24 εκ. European casebook series in management ; Service industries Case studies. Competition Case studies. Competition, International Case studies. Industrial management Case studies. Lovelock, Christopher H. Taishoff, Marika Natasha, 1955- European casebook series in management. INST UNIPILB MAIN 20071106 658.5 VAN 00154196 00154196 LOAN 0 1 /webopac/covers/02/36183_0130971308.jpg (pbk.)