00826nam a2200241 a 4500 1/31401 061108s2006 enk 00110 eng d 0071115374 33707 DLC GR-PeUP 659.1 ARE Arens, William F. Contemporary advertising / William F. Arens. 10th ed. Boston, Mass. : McGraw-Hill/Irwin, 2006. xl, 614 [80] σ. : έγχρ. εικ. ; 28 εκ. The McGraw-Hill/Irwin series in Marketing ; Περιέχει ευρετήριο. Advertising. Reclame. The McGraw-Hill/Irwin series in Marketing. INST UNIPILB MAIN 20061108 659.1 ARE 00151300 00151300 LOAN 0 1 /webopac/covers/02/33707_0071115374.jpg