01040nam a2200253 a 4500 1/31397 061107s2005 enka bi 001 0 eng 0749443669 33702 DLC GR-PeUP 659.1'01'9 DUP Du Plessis, Erik. The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis London : Kogan Page, 2005 xxiv, 232 σ. : εικ. ; 25 εκ. "Millward Brown." Περιέχει βιβλιογραφία και ευρετήριο Advertising Psychological aspects. Advertising Research. Human information processing Research. Millward Brown (Firm) INST UNIPILB MAIN 20061107 659.1'01'9 DUP 00151309 00151309 LOAN 0 1 Πίνακας περιεχομένων : http://www.loc.gov/catdir/toc/ecip056/2005001178.html /webopac/covers/02/33702_0749443669.jpg