00902cam a2200241 a 4500 1/31336 050608s2006 ohua b 001 0 eng 0324271972 (hbk. : student ed.) 33640 DLC GR-PeUP 658.8΄342 BLA Blackwell, Roger D. Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. 10th ed. Mason, Ohio : Thomson Business and Economics, c2006 xlii, 774 σ. : εικ. ; 29 εκ. Περιέχει βιβλιογραφία και ευρετήριο Consumer behavior. Marketing research. Miniard, Paul W. Engel, James F. INST UNIPILB MAIN 20061103 658.8΄342 BLA. 00151399 00151399 LOAN 0 1 /webopac/covers/02/33640_0324271972.jpg (hbk. : student ed.)