00996nam a2200241 a 4500 1/31231 061030s2006 njua 001 0deng 0471703591 33533 DLC GR-PeUP 658.7'8 ACN ACNielsen Company. Consumer-centric category management : how to increase profits by managing categories based on consumer needs / ACNielsen, with John Karolefski and Al Heller Hoboken, N.J. : John Wiley & Sons, Inc., c2006 xi, 356 σ. : εικ. ; 24 εκ. Περιέχει ευρετήριο Retail trade Management. Consumers preferences. Karolefski, John. Heller, Al. INST UNIPILB MAIN 20061030 658.7'8 ACN 00151341 00151341 LOAN 0 1 Πίνακας περιεχομένων : http://www.loc.gov/catdir/toc/ecip0516/2005021556.html /webopac/covers/02/33533_0471703591.jpg