00999nam a22002411 4500 1/20906 040219s2000 enk 0 11 eng d 0750642653 21508 DLC GR-PeUP 658.8 PIE Piercy, Nigel. Tales from the marketplace : stories of revolution, reinvention and renewal / Piercy, Nigel Oxford ; Butterworth-Heinemann, 2000 x, 361 p. : ill., 1 port. ; 24 cm. The Chartered Institute of Marketing/Butterworth-Heinemann marketing series ; Includes bibliographical references and index Marketing Management Case studies. Strategic planning Case studies. Chartered Institute of Marketing. The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. INST UNIPILB MAIN 20040709 658.8 PIE 00143414 00143414 LOAN 0 1 /webopac/covers/01/21508_0750642653.jpg