01003nam a22002651a 4500 1/15980 990922s1976 enk eng d 0333192885 (paper cover) 0333192877 (hard cover) 16484 DLC GR-PeUP 658.5 BA Baker, Michael John, 1935-. Product policy and management / Michael J. Baker, Ronald McTavish Houndmills : Macmillan , 1976 182 p. ; 23 cm. Macmillan Studies in Marketing Management ; Includes bibliographical references & index Product management. New products Management. McTavish, Ronald. Macmillan Studies in Marketing Management. INST UNIPILB MAIN 20040709 658.5 BA 00132326 00132326 LOAN 0 1 INST UNIPILB MAIN 20160630 658.5 BA 00175489 00175489 LOAN 0 2 /webopac/covers/01/16484_0333192885.jpg (paper cover)