00727nam a22002171 4500 1/14191 990122s1997 enk 001 00eng d 0786311312 14657 DLC GR-PeUP R 658.4'5 HA. The Handbook of strategic public relations & integrated communications/ Clarke L. Caywood edit. New York: McGraw-Hill, 1997. 574p.; 28cm. Index. Public relations. Communication in management. Communication in marketing. Caywood, Clarke L. INST UNIPILB MAIN 20040709 R 658.4'5 HA. 00130149 00130149 LOAN 0 1 /webopac/covers/01/14657_0786311312.jpg