00727nam a22002051 4500 1/13982 981130s1997 enk 001 00eng d 0256204764 14445 DLC GR-PeUP 380.1 PE. Perreault, William D. Applications in basic marketing: clippings from the popular business press/ William D. Perreault and E. Jerome McCarthy. 1996-1997 edition. Chicago: Irwin, 1997. 226p.; 30cm. Marketing. McCaerthy, Jerome E. INST UNIPILB MAIN 20040709 380.1 PE. 00129973 00129973 LOAN 0 1 INST UNIPILB MAIN 20040709 380.1 PE. 00129974 00129974 LOAN 0 2