00915nam a22002531 4500 1/13969 981127s1996 enk 001 0 eng 0256139903 14430 DLC GR-PeUP 658.8 PE. Perreault, William D. Basic marketing: a global managerial approach/ William D. Perreault, E. Jerome McCarthy. 12th ed. Chicago: Irwin, 1996. 833p.: ill.; 30cm. The Irwin series in marketing ; Includes bibliographical references & index. Marketing Management. McCarthy, Jerome E. The Irwin series in marketing. INST UNIPILB MAIN 20040709 658.8 PE. 00129975 00129975 LOAN 0 1 INST UNIPILB MAIN 20040709 658.8 PE. 00129976 00129976 LOAN 0 2 /webopac/covers/01/14430_0256139903.jpg