00665nam a2200205 4500 1/12829 980518s1975 enkd i 001 0 eng 0256015678 13276 DLC GR-PeUP 343.084 MC McCarthy, Jerome E. Basic marketing : a managerial approach / E.Jerome McCarthy. Fifth edit. Illinois: Richard D.Irwin, 1975. 694p.: fig.; 24cm. Index. Marketing. INST UNIPILB MAIN 20040709 343.084 MC 00100503 00100503 LOAN 0 1 INST UNIPILB MAIN 20040709 343.084 MC 00128914 00128914 LOAN 0 2