00820nam a22002291a 4500 1/120 010123s2000 enk 1 0 eng d 0471331236 124 DLC GR-PeUP 658.8΄02 21 BE Berry, Michael J. A. Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff New York : Wiley Computer Pub. , 2000 494 p. ; 25 cm. Includes index Marketing Data processing. Data mining. Business enterprises Computer networks Management. Linoff, Gordon. INST UNIPILB MAIN 20040709 658.8΄02 21 BE 00134488 00134488 LOAN 0 1 /webopac/covers/01/124_0471331236.jpg