01079nam a22002891 4500 1/11209 970924s1995 enk 001 eng d 0256139725 11563 DLC GR-PeUP 658.8'342'0973 HA Hawkins, Del I. Consumer behavior : building marketing strategy / Del I.Hawkins, Roger J.Best, Kenneth A.Coney. 7th ed. Boston : Irwin, 1997. xxv,760 p. : Fig., tab., photogr.; 21 cm. The Irwin series in marketing ; Includes bibliographical references and index. Consumer behavior United States. Market surveys United States. Consumer behavior Case stadies United States. Market surveys United States Case studies. Best, Roger J. Coney, Kenneth A. The Irwin series in marketing. INST UNIPILB MAIN 20040709 658.8'342'0973 HA 00126583 00126583 LOAN 0 1 /webopac/covers/01/11563_0256139725.jpg