00914nam a2200253 i 4500 1/11111 770808s1977 ilu b 00110 eng 0877571023 11464 DLC GR-PeUP 016.38 JA Jackson, Donald W., 1944- Marketing profitability analysis : an annotated bibliography / compiled by Donald W. Jackson, Jr., Lonnie L. Ostrom, Charles H. Smith. Chicago : American Marketing Association, c1977. x, 129 p. ; 23 cm. Bibliography Series ; Includes index. Marketing Bibliography. Marketing Costs Bibliography. Profit Bibliography. Ostrom, Lonnie L., 1941- Smith, Charles H., 1935- Bibliography Series ; 30 INST UNIPILB MAIN 20040709 016.38 JA 00126612 00126612 LOAN 0 1