00954nam a2200241 i 4500 1/10121 760727s1976 ilua b 00000 eng 025601843X 10458 DLC GR-PeUP 658.8 MA. Marketing management perspectives and applications / edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens. Homewood, Ill. : R. D. Irwin, 1976. xi, 433 p. : ill. ; 23 cm. "Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making." Includes bibliographical references. Marketing Management. Marketing Decision making. Woodruff, Robert B. Hills, Gerald E. Cravens, David W. INST UNIPILB MAIN 20040709 658.8 MA. 00104170 00104170 LOAN 0 2 INST UNIPILB MAIN 20040709 658.8 MA. 00107571 00107571 LOAN 0 1